Primarily, the company is responsible for overarching Brand Strategy and Management. This includes defining the brand's positioning, values, and visual identity (logo, design guidelines) to ensure market coherence. A major focus is Marketing and Promotion, which encompasses national advertising campaigns, digital marketing, social media management, and public relations to drive brand awareness and consumer engagement.

Joining VickenBear's official supply chain matrix is a structured process designed to ensure all partners meet the brand's stringent standards. The first step is to initiate a formal application through the official VickenBear corporate website, specifically via the "Become a Supplier" or "Partnership" portal. This initial application requires detailed information about your company, including capabilities, certifications, financial stability, and production capacity.

The entire system is built on exclusivity and direct accountability. Each partner is responsible for the performance and compliance of their designated channel. Unauthorized sharing would violate the franchise or licensing agreement, leading to severe penalties, including termination of the partnership.